The Plug Claims Victory at Homecoming 2025 Cup
On Saturday, April 19th, The Plug joined five other leading culture brands — Homecoming, Motherland, Native, Street Souk, and Waf — for a spirited edition of the Homecoming ’25 Cup. The tournament format featured two groups of three teams each, with 12-minute matches in the group stage and a 20-minute final to determine the overall […]
Plug Sports Partners With Chosen Advisory And Attain Peace Sports For Israel Adesanya In Africa
Plug Sports, the sports management subsidiary of The Plug, today announced that they have entered into an agreement with US-based Chosen Advisory, and New Zealand based Attain Peace Sports Management, to provide commercial services to Ultimate Fighting Championship (UFC) former middleweight world champion, Israel ‘The Last Stylebender’ Adesanya. Adesanya becomes the first mixed-martial artist to […]
The Plug Celebrates 7 Years of Shaping Culture and Nurturing African Talent
The Plug, a trailblazing force in reshaping Africa’s burgeoning entertainment and talent management industries, is proud to commemorate a remarkable milestone — its seventh anniversary. Since its inception in August 2016, The Plug has propelled Africa’s cultural renaissance and talent evolution to unprecedented heights. From humble beginnings to becoming a dynamic influencer in the realm […]
Street-Pop Sensation, Bella Shmurda Welcomes First Child Ahead Of Highly Anticipated EP, ‘DND’
Just days before the release of his highly anticipated second project, ‘DND’ (Do Not Disturb), popular Afrobeats street-pop artist, Bella Shmurda, shared the joyful news of the birth of his son. The proud father took to his official Twitter account to share the news with his teeming followers. Accompanied by a photo of his […]
Phenomenal Afrobeats Hookmaster Boj Returns With Hit Single 2bad
Afrobeats’ talismanic hookmaster, BOJ, revives the microphone with a blistering new single, ‘2 Bad’. His latest masterpiece showcases an irresistible charm and ability to captivate fans. Joining melodic forces with ace producer Adey, the Alte pioneer and musical linchpin has crafted a wavey love letter to his girlfriend, highlighting her irresistible ‘baddie attributes’. […]
